What successful strategies are/should be used to market the apple watch at this stage of its plc?10/4/2023 What their ads do, and do well, is induce emotion in the consumer through ‘ emotional branding’. In fact, Nike’s ads rarely, if ever, mention their products at all. Nike didn’t build its loyal fan base by harping on its iconic waffle shoes. Meaningful story – They’re selling more than a product they’re selling aspiration ![]() Sure, the high-profile celebrity endorsements probably play a role, but for the most part, Nike’s dominance comes from far more than just throwing money at athletes, actors, and artists. ![]() What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance? Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! ![]() It’s safe to say Nike’s at the top of its game right now.
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